HIGH PRIESTESS
WITCH SCHOOL
Witch School publishes online courses by experienced witches who have something to teach. If that's you, we'd love to read your proposal.
We're building the kind of place we wish had existed when we were learning. A platform that takes witchcraft seriously, treats teachers with respect, and handles the business side properly so you can focus on the teaching. That means we pay an advance against royalties on every course we publish, and we handle the marketing, the technology, the audience, and the production support around your work.
Witch School operates on a publishing model. It works much like book publishing, simply online rather than in print. Here's how it works for you as a creator.
You keep your intellectual property. You always own your work. When we publish your course, you grant us exclusive worldwide rights to publish it for a set period, typically three to five years. At the end of that term, we either agree to re-license it or the rights revert fully to you.
You don't need to build the whole course to submit. We use a proposal format adapted from the standard non-fiction book proposal. You submit an outline, a sample module, and the supporting detail. If we decide to move forward, we agree terms before you produce the full course. You only build the complete course once there's an agreement in place.
You don't need a big following. We care about whether you know your subject deeply, whether you can teach it well, and whether the course is something witches genuinely need. A large audience is welcome, but it isn't a requirement.
You're free to teach your own material. We actively encourage our creators to run workshops, talks, and live events using the content they've developed. It helps sell the course, builds your profile, and we want our creators out in the world teaching.
We put real marketing behind your course. Particularly while we're establishing the platform, we invest significant marketing in the courses we publish. That includes promotion to our existing audience of more than 22,000 on Instagram and over 10,000 on our email list, paid advertising across Meta platforms, and our Witch School Roadshow events launching next year. The Witch School podcast is also in development as another channel to support our creators' work.
Compensation is an advance against royalties. Every published course earns the creator an advance plus ongoing royalties. The advance is agreed individually and depends on the creator, the course, and our sales estimates. Royalties are 15 percent of sales, considerably higher than the industry-standard book royalty of around 8 percent. Most Witch School courses are priced between $100 and $200.
You earn more through your own audience. Every creator gets a personal affiliate link. When someone buys your course through that link, for example at one of your own live events, your royalty on that sale is 25 percent rather than 15. Because we haven't carried the cost of finding that customer, we can pass a larger share back to you.
We publish witchcraft. Tarot, divination, spellcraft, plant magic, deity work, shadow work, ancestor work, ritual, ceremonial magic, grimoires, folk traditions, history of the craft, herbal practice, kitchen witchery, hedge work, energy work, dreamwork, sex magic, baneful arts, and everything in between. If it's recognisably witchcraft, we want to hear about it.
We're not the right home for general spirituality, new age content, "conscious living" frameworks, manifestation coaching, or wellness content with witchy aesthetics layered on top. There's a difference between witchcraft and the broader spiritual marketplace, and we publish the former.
You don't need to be famous and you don't need a huge following. What we care about is whether you know your subject deeply, whether you can teach it well, and whether the course you want to make is something witches actually need.
If you've been practising for years, working with students one to one, teaching at events, running a coven, writing a blog nobody knows about, or quietly building expertise in a corner of the craft that deserves more attention, we want to hear from you.
We use a proposal format adapted from the standard non-fiction book proposal. It's more work than a quick pitch, but it forces clarity, and a clear proposal is much more likely to result in a course we can publish.
Your proposal should include:
Overview. Two or three paragraphs describing the course. What is it? Who is it for? What will students be able to do or understand by the end that they couldn't before? Think of this as the copy that would sell the course on the witch.school catalogue.
About you. Who you are, your relevant credentials and experience, how long you've been practising, your tradition or lineage if applicable, any teaching or writing background. Links to your website, social profiles, or any examples of your work.
Audience. Who is this course for? Beginners, intermediate, advanced? A specific tradition or a general audience? What makes this course something they need that they can't easily get elsewhere?
Comparable courses or books. Two or three existing courses or books on similar topics, and a sentence on what makes your course different or better. We're not asking you to trash other teachers, just to tell us where your work sits in the landscape.
Course outline. A complete module by module breakdown of the course. For each module, a title and two or three sentences on what it covers. We want to see the full shape of what you're proposing, not just the first half.
Sample content. One module written or recorded in full, so we can see how you teach. Written, video, audio, whatever format the course will ultimately use. This is the single most important part of the proposal.
Format and logistics. How long do you think the finished course will be? How many modules? Video, written, live, or a mix?
If you're proposing a course that includes video (which we encourage - these courses tend to sell better), then please submit the overview, about you, audience and comparable courses as a video. Videos should be under 5 minutes long and provided as a link, rather than attached.
Email your proposal to [email protected] with the subject line "Course Proposal: [Your Course Title]". PDF is fine. Video and audio samples can be linked rather than attached.
We read every proposal personally and we'll get back to you within four weeks. If we want to move forward, we'll set up a call to talk through the details, the timeline, and the commercial terms.
If your proposal isn't right for us, we'll tell you why where we can. A no from us isn't a verdict on your work, it's just a fit question. We'd rather pass on a course we can't publish well than commit to something neither of us is set up to make great.
We're looking forward to reading what you send.
HIGH PRIESTESS COMPANY
WITCH School
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