Privacy

Last updated: 15 May 2026

Unique Value Propositions Pty Ltd (ACN 137918373), trading as High Priestess and operating the witch.school platform ("we", "us", "our") is committed to protecting your privacy. This policy explains how we collect, use, store, and disclose your personal information, and how you can exercise your rights in relation to it.

This policy is designed to comply with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles, as well as the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) for residents of California.

1. Who we are

The data controller for witch.school is:

Unique Value Propositions Pty Ltd
Trading as High Priestess
Email: [email protected]

2. What information we collect

We collect the following categories of personal information:

Information you give us directly. When you create an account, purchase a course, register for an event, submit a course proposal, or contact us, we collect your name, email address, postal address (where relevant), phone number (where provided), billing information, and any content you submit through forms or messages.

Information collected automatically. When you visit witch.school, we automatically collect technical information including your IP address, browser type and version, device information, operating system, referring website, pages viewed, time spent on the site, and other usage data. This is collected through cookies and similar technologies.

Course and event activity. We collect information about your interactions with our courses and events, including modules accessed, progress through course content, dates and times of access, and event attendance.

Information from third parties. We may receive information about you from third-party services such as payment processors (confirming transactions), advertising platforms (information about how you found us), and analytics providers.

3. How we use your information

We use your personal information to:

Provide you with access to courses, events, and other services you have purchased or registered for. Process payments and send transaction confirmations. Communicate with you about your account, your courses, and our services. Send you marketing communications about courses, events, and content, where you have consented or where permitted by law. Improve our website, courses, and services. Comply with our legal obligations. Detect and prevent fraud, abuse, and security issues. Respond to your enquiries and provide customer support.

4. The legal basis for processing (for users in jurisdictions where this applies)

Where applicable, we rely on the following legal bases to process your personal information: your consent, the performance of a contract with you, our legitimate business interests, and compliance with our legal obligations.

5. Who we share your information with

We share your personal information with the following categories of third parties:

Service providers. We use third-party service providers to operate our platform, including GoHighLevel (CRM and platform infrastructure), email service providers, payment processors (such as Stripe and PayPal), cloud hosting providers, analytics services (such as Google Analytics), and advertising platforms (such as Meta and Google). These providers process your information on our behalf and are bound by confidentiality and data protection obligations.

Legal and regulatory disclosures. We may disclose your information if required to do so by law, in response to a valid legal request, or to protect our rights, property, or safety.

Business transfers. If we sell, merge, or transfer all or part of our business, your personal information may be transferred as part of that transaction. Any successor entity will be bound by this policy or will notify you of any material changes.

We do not sell your personal information.

6. International data transfers

Some of our service providers are located outside Australia, including in the United States and the European Union. Where we transfer your information internationally, we take reasonable steps to ensure it is handled in accordance with this policy and applicable law.

7. Cookies and tracking technologies

We use cookies and similar tracking technologies to operate our site, remember your preferences, analyse usage, and serve relevant advertising. You can control cookies through your browser settings, but disabling them may affect your ability to use parts of the site.

We use third-party analytics and advertising services including Google Analytics, Meta (Facebook) Pixel, and similar tools. These services may collect information about your activity on witch.school and across other websites.

8. How long we keep your information

We retain your personal information for as long as necessary to provide you with our services and to comply with our legal obligations. Where you have purchased a course, we retain your account and course access information for the duration of your access. Where you have requested marketing communications, we retain your information until you unsubscribe. Financial and transactional records are retained for seven years to comply with Australian tax and corporate law requirements.

9. How we protect your information

We take reasonable technical and organisational steps to protect your personal information from unauthorised access, use, disclosure, alteration, and destruction. These include secure data storage, restricted access to information on a need-to-know basis, and the use of encryption where appropriate. However, no system is completely secure, and we cannot guarantee absolute security.

10. Your rights

You have the following rights in relation to your personal information:

Access. You can request a copy of the personal information we hold about you.

Correction. You can request that we correct any inaccurate or incomplete information.

Deletion. You can request that we delete your personal information, subject to any legal obligations we have to retain it.

Withdrawal of consent. Where we rely on your consent to process your information, you can withdraw that consent at any time.

Marketing opt-out. You can unsubscribe from our marketing communications at any time by clicking the unsubscribe link in any marketing email or by contacting us at [email protected].

Lodging a complaint. If you believe we have breached your privacy rights, you can contact us at [email protected]. If you are not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner at oaic.gov.au.

To exercise any of these rights, contact us at [email protected]. We will respond within a reasonable time and in accordance with applicable law.

11. Additional rights for California residents

If you are a resident of California, you have the following additional rights under the CCPA and CPRA:

Right to know. You can request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for which we collected it, and the categories of third parties with whom we have shared it.

Right to delete. You can request that we delete the personal information we have collected from you, subject to certain exceptions.

Right to correct. You can request that we correct inaccurate personal information.

Right to opt out of sale or sharing. We do not sell your personal information. However, we use advertising and analytics technologies that may be considered "sharing" under the CPRA. You can opt out of this sharing by contacting us at [email protected] or by using available browser-based opt-out tools.

Right to limit use of sensitive personal information. You can request that we limit our use of any sensitive personal information we collect.

Right to non-discrimination. We will not discriminate against you for exercising any of these rights.

To exercise these rights, contact us at [email protected]. We may need to verify your identity before responding.

12. Children's privacy

Witch.school is not intended for use by children under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child, please contact us at [email protected] and we will take steps to delete it.

13. Changes to this policy

We may update this policy from time to time. The most current version will always be available on this page, with the "Last updated" date at the top. Material changes will be notified to you by email or by a prominent notice on our site.

14. Contact us

If you have questions about this policy or your personal information, contact us at:

Unique Value Propositions Pty Ltd
Trading as High Priestess
Email: [email protected]